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Welcome to the Update page!

The products of the Update brand (also known as Hi! I’m Update) contribute to a healthier lifestyle with their reduced carbohydrate content and high fiber and protein content, complemented by exercise for weight loss. The brand's mission is to ensure that no one has to give up the joy of eating in order to develop a sustainable and healthy lifestyle. At Update, the focus is not on sacrifices, but on diverse nutrition. In our stores and on our webshop, we offer products that are low in carbohydrates, sugar-free, as well as gluten-, lactose-, soy-, milk-, and egg-free, making them easily and quickly accessible for everyone.
The brand's mission is to ensure that no one has to give up the joy of eating in order to develop a sustainable and healthy lifestyle. At Update, the focus is not on sacrifices, but on diverse nutrition. In our stores and on our webshop, we offer products that are low in carbohydrates, sugar-free, as well as gluten-, lactose-, soy-, milk-, and egg-free, making them easily and quickly accessible for everyone.

Join the Update community and enjoy the combination of a health-conscious lifestyle and delicious food!

Ready Meals, Pastas, and Meat Products
We have Update solutions for your busy everyday life! Our ready meals, soups, dry pastas (low-carb, keto, and gluten-free), and flatbreads are quick and easy to prepare at home, in just a few minutes. Complete your meal with our grill, hamburger, BBQ sauces, or various salad dressings!
Bakery Products, Baking Ingredients, and Frozen Goods
Browse through a variety of low-carb flours, natural plant-based sweeteners, jams, low-carb pastries, as well as sugar-free hazelnut cream, instant creams, and more. Additionally, low-carb and keto breads are available in our webshop!
Coffee and Beverages
Recharge with Hi! I’m Update drinks! Our beverages enriched with vitamins and minerals, sugar-free fruit juices, and syrups are available not only on our webshop but also in our stores. We also have good news for coffee and cocoa lovers, as both products can be found in our stores.
Desserts and Snacks
With natural plant-based sweeteners (e.g., stevia or erythritol), you can indulge in sugar-free chocolates, candies, cookies, puddings, and cream cheeses without giving up your health goals.
Get Creative with Update!
Follow us on our recipe Instagram page, where you'll find delicious treats made from high-quality ingredients that anyone can quickly and easily prepare at home! No matter how strict your diet is, we have solutions for everything! Our recipes are not only for those following keto and low-carb diets but for anyone who enjoys spending time baking and cooking!
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Renewal
The Update brand began its complete renewal process in 2023, with the introduction of new products and a rethinking of the old ones. One essential part of the process was the rebranding, so from now on, our customers will encounter the Hi! I’m Update sign on all forums.
Update
Update Market Plc. is a family business with hundreds of our own developed products that contribute to conscious nutrition and the maintenance of body mass index (BMI). Our mission has remained unchanged for years: to provide the highest quality products with 50-80% reduced carbohydrate content. Explore our products and choose from our delicious low-carb, keto, zero, vegan, lactose-free, soy-free, and even gluten-free options!

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